Paul Kwabena Asare
Creative Designer
The inspiration for Entree Capital came from the unique stories and challenges faced by international students in the UK. These students are driven, adventurous, and motivated to embark on a transformative journey to study abroad. However, this path is often complicated by financial obstacles, from navigating the unfamiliar banking system to
managing high taxes on basic services.
With students coming from all over the world, the brand accurately reflects the beauty of cultural diversity and the shared experience of new beginnings in a global environment. The concept of “One World,” where international students are united in their aspirations, inspired the name and vision of Entree Capital.
A luxury-led campaign designed to immerse high-value customers in an exclusive world where luxury, performance, and mystery converge.
Centered on the brand’s association with elite motorsport and cutting-edge innovation, this campaign invites Mercedes-Benz Rewards members to discover what lies beyond the showroom through unforgettable, invitation-only moments crafted for the few who understand that true speed often hides in the details.
Acting as a co-designer, I collaborated on a comprehensive 3D coffee shop simulation crafted to showcase the space's layout, branding, and customer experience.
The project emphasizes a modern and welcoming café aesthetic. Through the strategic use of lighting, high-quality materials, and detailed interior design, I helped create a digital environment that feels both realistic and highly inviting.
University of Greenwich Staff Awards (2025)
Role: Co-Designer, Video Director & Producer
I teamed up with fellow designers Sydney Allen and Gray Good to create the 2025 Staff Awards for the University of Greenwich. Built from repurposed 3D print waste and recyclable materials, the trophies were designed to reflect the university's commitment to sustainability. I also stepped behind the camera to direct and produce the documentary below, chronicling our workshop process.
https://www.gre.ac.uk/articles/public-relations/creating-our-this-is-our-time-staff-awards-2025
A visual tribute to Angela Davis, reimagining her legacy through a striking, contemporary redesign of her classic poster. The design draws inspiration from bootleg aesthetics, challenging the concept of history as fixed and unchanging. Each element of the design, from composition to texture, embodies themes of resistance and hope, illustrating the power of art to amplify voices and drive social movements.
The IAA Africa Rising event is a celebrated platform that champions the creativity, innovation, and rapid growth defining Africa’s modern marketing and advertising industry.
Paul contributed to this dynamic space as a Co-Designer. His collaborative design work helped elevate the event's mission to highlight the achievements of African professionals and forward-thinking brands.
Through this project, Paul played a direct role in fostering collaboration and visually celebrating the industry leaders who are shaping the future of Africa.
A series of advertising campaigns were designed and implemented to capture and convey the essence of MTN’s brand identity, while also resonating with a wide range of consumers throughout Ghana. These campaigns placed a strong emphasis on visual storytelling and creative concept development to ensure the brand's message was communicated clearly and effectively.